Toronto | Bridgetown

Fractional CMO & Marketing Consultant

Scale Your Business. Unlock Your Marketing Potential.

Seasoned marketing leadership for financial and professional services—without the overhead of a full-time CMO.

Going fast is great but strategic marketing ensures it's in the right direction.

Make sure you’re headed toward success with a strategic marketing partner so I can help you…

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Maximize Your Marketing Budget

If you don't have a clear marketing strategy then your business allocate time, money, and effort toward initiatives that may not be driving real value.

Make Informed Marketing Decisions

Do you have a well-defined roadmap? If you and your employees face confusion about priorities, it becomes hard to make quick, confident marketing decisions.

Adapt to Market Changes Quickly

A weak marketing strategy means businesses lack a framework for agility—when market conditions change, then they struggle to pivot effectively.

Hi, I'm John Aymes

Fractional CMO Services for Long-Term Business Success

I’m a seasoned marketing leader with nearly two decades of experience helping financial, B2B and professional services businesses scale—without the chaos.

My superpower? Crafting clear, data-driven marketing roadmaps that result in zero guesswork for you and position your firm for sustainable growth.

I GET IT—navigating compliance, competition, and client acquisition is demanding but you don’t have to go it alone. Marketing shouldn’t add to the stress. As a matter of fact, it should reduce it. Let’s cut through the noise, focus on what works so your business can reach its full potential. Let’s build a marketing engine that drives predictable results and leads you to high-value clients so you can focus on what you do best.

John Aymes MSc, PGDip

Strategic Marketing So You Can Reap the Benefits

Balance Compliance with Effective Marketing

Build Trust in a Highly Competitive, Skeptical Market

Acquire High-Value Clients with Longer Sales Cycles

How this Fractional CMO Service Works

Discovery

Deep dive in the data so I can find out what makes you and your customers' relationship work (and not work).

Process

A clear strategic philosophy in place following my data dive, means I get to work on a data-driven framework of initiatives that will move the needle.

Results

The time for guessing is over—a real robust roadmap translates to trackable results built on a solid plan for the future.

Client Testimonials

"John works tirelessly to clearly communicate your vision and won't push something if he knows it's not in the client's best interest. He is detail-oriented and a true professional. I would recommend him to all of my friends and business associates. He is simply amazing!"
Senait Isaac
Enablement Coach
"John possesses an in-depth understanding of how to execute a wide range of marketing tactics across different media. I found him very easy to work with, and he needed very little direction or supervision. He knows what he's doing and he does it very well. I would hire John again without hesitation."
Joseph Xavier
Director, Marketing, CoreAVI
“John was an absolute pro through and through. From initial consultation, to execution date, we had great communication, made steady progress, and he achieved a final product well beyond our initial vision. We will work together again in the future, and I will be sending plenty of business his way.”
Jeremy Dennis
Chef Consultant, Collage Culinary

Frequently asked questions

FAQs about working with Fractional CMOs

A Fractional CMO is a senior marketing executive who works with your business but on a part-time or on a contract basis to develop and execute strategic marketing initiatives. Unlike a full-time CMO, a fractional CMO provides high-level expertise without the cost of a full-time salary, making it ideal for growing businesses that need strong marketing leadership but aren’t ready for a full-time hire.

Many small and mid-sized businesses struggle with inconsistent marketing, ineffective campaigns, or lack of a clear strategy—but these are issues that a fractional CMO is built to solve. Instead of spending money on disconnected tactics that don’t drive real results, a fractional CMO ensures your marketing efforts are aligned, efficient, and generating revenue. Plus, you only pay for the expertise you need, making it a cost-effective solution for scaling your business.

Your team may be skilled, but without strategic leadership, marketing can lack direction, consistency, and impact. A Fractional CMO brings deep expertise, proven strategies, and high-level decision-making which helps your team execute marketing effectively. Instead of relying on trial and error, you get a data-driven, results-focused approach that improves efficiency and ROI.

The timeline for results depends on your business goals and current marketing setup. However, most clients see initial improvements in strategy and execution within the first 30-60 days, with measurable business impact typically within three to six months. A fractional CMO focuses on both quick wins and long-term growth which results in sustainable success for the future.

Ready to get started?

Choose a date and time that works for you to connect for 30 minutes so that we can assess if we're the best fit for one another.

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