Toronto | Bridgetown

The Ledger

Strategy-first marketing insights for professional services brands that want to lead, not follow. I break down growth strategy, positioning, and automation for ambitious founders and teams building practices that last.

Operational Debt: The Hidden Cost of Admin Tasks

Most law firms are losing thousands of dollars each month because of outdated systems and manual processes. From intake to follow-ups, the admin load is quietly draining time, energy, and revenue. Explore insights on how automation helps firms reduce operational debt, reclaim billable hours, and free up time to focus on the work that truly matters.

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Why Boutique Practices Need a Smarter Approach to Marketing

Many boutique practices struggle to stand out online—not for lack of talent, but lack of time and strategic focus. A clear, consistent marketing approach is essential to scaling professional service firms, and partnering with the right marketing expert can unlock real growth in deliberate and rewarding ways, without a big budget. In this article you also get access to a free checklist to evaluate and improve your digital marketing.

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Niche Marketing Lessons: How I Got My Airbnb To The Top 10% in 3 Months

Niche marketing is a strategy that focuses on targeting a specific segment of a larger market. Instead of trying to reach everyone, businesses using niche marketing serve a well-defined group of people with unique needs, interests, or preferences. I used the power of niche marketing to sky rocket my new airbnb listing to the top 10% of homes on the app in just three months

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