Toronto | Bridgetown
Toronto | Bridgetown
I help ambitious businesses scale their marketing from 0-100. As a former journalist, national athlete, singer/songwriter and inclusive design advocate, I have a rare combination of entrepreneurial, corporate and creative experience. This has equipped me to help many companies and entrepreneurs scale their offering.
You want someone who will drive growth fast for your business. My background makes me one of the best options available.
Many Fractional CMOs come from brand marketing or demand gen backgrounds. Here’s what sets me apart:
✅ Data-driven approach— hands-on knowledge of marketing automation and AI.
✅ Strong conversion optimization & product launch expertise—perfect for companies that need real revenue impact, not just branding.
✅ Hands-on experience in financial services, professional & B2B—sectors that demand proven ROI and strategic leadership.
With nearly 20 years of experience across numerous industries, I have developed and executed multi-channel marketing strategies that drive revenue, engagement, and brand growth.
I specialize in crafting data-driven marketing strategies that align business goals with customer needs. My ability to analyze trends, anticipate shifts, and optimize performance ensures brands stay ahead in competitive landscapes.
In an ever-evolving digital world, adaptability is key. Whether it’s embracing emerging technologies, pivoting strategies, or leading cross-functional teams, I thrive in dynamic environments, ensuring consistent growth and innovation.
Joseph Xavier, Director, Marketing, CoreAVI
