Toronto | Bridgetown

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Fractional CMO & Marketing Consulting Services

Here's an overview of the service types that I offer

Fractional CMO

I offer strategic marketing leadership on a foundational, temporary basis, ensuring that your marketing efforts are closely aligned with your business objectives for the long-term. I will assist you in roadmapping, planning for and recruiting your initial marketing team members.

Marketing Consultant

I create a unique strategic guiding philosophy based on data insights that will spotlight your brand and connect authentically with your audience, from branding to product launches. This is the best option for a short-term project.

FAQs

A Fractional CMO provides ongoing strategic leadership, acting as your outsourced head of marketing to align marketing with business objectives, drive revenue, and build a team. A Marketing Consultant is best for short-term projects, offering guidance on branding, product launches, and campaign execution without long-term leadership responsibilities.

If you’re a fintech, law firm, or web3 company looking to scale marketing operations, improve lead generation, or refine brand positioning but don’t yet need a full-time CMO, a Fractional CMO provides high-level expertise at a fraction of the cost.

The first 90 days focus on strategy, quick wins, and long-term growth planning:
✔️ Discovery & Audit – Analyze existing marketing efforts, competitors & customer journey
✔️ Strategy Development – Define brand positioning, marketing priorities & KPIs
✔️ Implementation – Launch initial campaigns, optimize marketing channels & test lead generation
✔️ Scaling & Optimization – Refine strategies based on performance data

I have experience working within regulated industries and ensure all marketing efforts are compliant with industry-specific regulations.

I track key performance indicators (KPIs) tailored to your business goals, including:
📈 Client acquisition costs (CAC)
📈 Lead conversion rates
📈 SEO rankings & organic traffic growth
📈 Marketing-attributed revenue
📈 Brand engagement (LinkedIn, email open rates, PR reach, etc.)

Yes! I specialize in lead generation and conversion optimization, including:

  • SEO & thought leadership to attract organic traffic
  • LinkedIn & email marketing for nurturing high-value clients
  • Paid media (Google Ads, LinkedIn Ads) for targeted client acquisition
  • Sales funnel optimization to convert leads into paying clients

For fintech, law firms, and web3 businesses, trust and authority are crucial. My branding approach focuses on:
🔹 Clear messaging – Differentiating you from competitors
🔹 Thought leadership – Building credibility through blogs, LinkedIn, PR & events
🔹 Customer experience – Ensuring brand consistency across all touchpoints
🔹 Growth storytelling – Communicating value in a way that resonates with your audience

  • Fractional CMO Engagement – Monthly retainer for ongoing leadership
  • Marketing Consulting – Fixed-fee or project-based pricing, depending on scope
  • Custom Packages – Tailored to your firm’s needs

Every engagement starts with a discovery call to assess your business needs and recommend the best approach. Schedule a call today.