Toronto | Bridgetown
Strategy-first marketing insights for brands that want to lead—not follow. I break down growth strategy, positioning, and automation for ambitious founders, marketers, and teams building brands that last.
Niche marketing is a strategy that focuses on targeting a specific segment of a larger market. Instead of trying to reach everyone, businesses using niche marketing serve a well-defined group of people with unique needs, interests, or preferences. I used the power of niche marketing to sky rocket my new airbnb listing to the top 10% of homes on the app in just three months
Most businesses build strategy without fully understanding the environment they’re competing in. I built a quick and easy quiz based on Porter’s Five Forces to help founders, owners and marketers pressure-test their growth approach. Try it out— your market might be trying to tell you something.
